Clorox Co.

Client: The Stanley Works, New Britain, CT
Introduction: April 2006
Product(s) Promoted: Fat Max Xtreme 25' Measuring Tape
Distribution: The Home Depot, 2 Step
Intended Length of Use: 6 weeks
Dimensions (H x D x W): 8" x 14.188" x 9.688"
Weight: 18 Ibs.
Producer: The Stanley Works, New Britain, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Stanley Works, New Britain, CT
Introduction: April 2006
Product(s) Promoted: Fat Max Xtreme 24" Level
Distribution: ACE Hardware, Lowe's, Menard's
Intended Length of Use: 10 weeks
Dimensions (H x D x W): 7.125" x 3" x 24.375"
Weight: 6 lbs.
Producer: The Stanley Works, New Britain, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Stanley Works, New Britain, CT
Introduction: February 2006
Product(s) Promoted: Utility Knife Blades
Distribution: Home centers, lumber yards
Intended Length of Use: Years
Size of Run: 50,000
Dimensions (H x D x W): 20.5" x .5" x 3.375"
Weight: 0.84 lb.
Producer: The Stanley Works, New Britain, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Stanley Works, New Britain, CT
Introduction: April 2006
Product(s) Promoted: Fat Max Xtreme 25' Tape
Distribution: Lowe's
Intended Length of Use: 12 weeks
Dimensions (H x D x W): 48.75" x 14.625" x 20.625"
Weight: 46 lbs.
Producer: The Stanley Works, New Britain, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Stanley Works, New Britain, CT
Introduction: February 2006
Product(s) Promoted: 15-Piece Locking Flex Ratchet System
Distribution: Preview Dealers, Co-ops
Intended Length of Use: 3 months
Size of Run: 50,000
Dimensions (H x D x W): 14" x 12.75" x 7.25"
Weight: 12 Ibs.
Producer: The Stanley Works, New Britain, CT

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?