Tie-Ins Drive 'Rugrats' Launch Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. Campbell's Pallet Campbell's Catalogued P-O-P Campbell's Vision Shelf Terry Atkins Souper Merchandising: Campbell's Creates New Display Opportunities Campbell's P-O-S Catalog Advertising Strategies to Increase Usage Frequency First Previous 159 160 161 Next Last