Campbell Soup Co.

An overview of NCH Marketing Services' annual report

Client: Campbell Soup Co., Camden, N.J.
Introduction: Fall 2001
Size of run: 100
Comments: Campbell promoted its Pasta Bake sauce with this floor cling featuring sequenced animation and a sound clip. The clings were placed in a network of stores primarily on the East Coast and in the Midwest.
In-store media company: FLOORgraphics Inc., Princeton, N.J.

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.

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