B.J.'s Wholesale Club

Client: Johnson & Johnson Sales & Logistics LLC, Morris Plains, NJ
Product(s) Promoted: Listerine Whitening Mouthwash
Distribution: Sam's Club, BJ's Wholesale Club
Number of Stores: 720
Production Run Quantity: 9,500
Introduction: August 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 11" x 19" x 9"
Weight: 32 lbs.
Budget Category (U.S.): $11 - $15
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2007 Contest Declaration

Brands refresh the utilitarian pallet with creative packaging, cleaner looks

Retailer: BJ's Wholesale Club
Product: Ultra Care Laundry Detergent
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Laundry and Cleaning
Price: $6.99
Comments: BJ's detergent packaging features both English and Spanish text and both a spout and spigot to dispense product.

Retailer: BJ's Wholesale Club
Product: Rozzano Marinara Pasta Sauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pasta Sauces
Price: $5.99, two 32-ounce jars
Comments: This sauce is the best-selling item in the Rozzano line of 57 Italian specialty products.

Retailer: BJ's Wholesale Club
Product: Berkley & Jensen French Sea Salt
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Condiments
Price: $5.99, 18-ounce container
Comments: BJ's sea salt was developed to appeal to Williams-Sonoma fans, but at a savings of 15% to 60% over comparable national brand products.

Client: George Weston Bakeries, Bayshore, NY
Introduction: May 2006
Product(s) Promoted: Entenmann's Ultimate Dessert Cakes
Distribution: Northeast and Midwest including BJ's club stores
Intended Length of Use: 6 weeks
Size of Run: 5,000
Dimensions (H x D x W): 15" x 3" x 38"
Weight: 5 lbs.
Producer: Vision Marketing Group Inc., Westport, CT

---

Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

P&G puts shoppers front and center