Best Buy

Client: Best Buy, Eden Prairie, Minn.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs
Size of Run: 100
Objective: To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department. The tower's quick-change sign channels allow a graphic tie-in with the artists featured and promotions from other media.

Publisher/Distributor: Chas. Levy Co., Chicago
Products Promoted: Magazines
Objective: Chas. Levy wanted a flexible display that would keep magazines organized and in a dedicated spot on a rack. The company also wanted it to show more of the magazine facings that range in size. The height is flexible from 10 to 13 rows.
Distribution: Best Buy stores
Number of Displays: More than 1,200
Construction/Materials: Wood, metal, plastic, masonite
Introduction: August 1997
P-O-P Producer: AG Industries Inc., Cleveland

P-O-P company: RTC Industries, Team Sega division
Client: Sega of America
Product: Sega Genesis games
Released: March 1995
The Sega Best Buy Interactive Display is a two-sided unit with a place for hardware on each side. Control pads are also included on each side. Hooks are used to highlight the products (in this case, the Sega Genesis games.)

Client: Sega of America
P-O-P company: RTC Industries, Rolling Meadows, Ill.