Ahold Mi Casa Peach Nectar Packaging
Retailer: Ahold USA
Product: Mi Casa Peach Nectar
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ethnic
Price: 99 cents, 33.8 ounces
Comments: Ahold's Mi Casa brand, introduced in Stop & Shop stores in 2004, encompasses more than 70 products across multiple categories. Mi Casa Nectar was designed to satisfy the growing consumer base of Caribbean Hispanics. The 1-liter aseptic packages are merchandised on pallets and permanent endcaps in dedicated "Ethnic Centers" of Stop & Shop superstores.
