Giant-Carlisle put back-to-school promotions front-and-center in stores this season by positioning aisle displays from Kellogg’s and General Mills near store entrances.
Ahold Delhaize’s Giant/Martin’s, Giant-Landover and Stop & Shop banners tied in to Procter & Gamble’s Aug. 25 brandSaver FSI event with multiple features in their Aug. 23 circulars.