Ahold Delhaize’s Stop & Shop gave Procter & Gamble’s Tide the spotlight in October by stocking the laundry detergent SKUs on an endcap outfitted with LED shelf strips and a TV screen promoting the brand and a special offer.
Ahold Delhaize’s Giant-Landover tied in to the Nov. 22 release of Walt Disney Co.’s Frozen 2 film by uniting a number of licensed displays and merchandise near store entrances.
