Ahold Delhaize USA

Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Nov. 22 brandSaver FSI event with a feature in its Nov. 18 circular plugging MVP digital coupons for Gain fabric care, Downy or Gain scent booster SKUs, and Gillette or Venus disposable razors available to loyalty cardholders.

From Progressive Grocer, Nov. 18:

Ahold Delhaize’s Stop & Shop and Giant Food tied in to Unilever’s Nov. 1 FSI event with a full-page feature in Oct. 30 circulars, activating the manufacturer’s National Collegiate Athletic Association sponsorship and dangling $5 off the purchase of $15 worth of select men’s personal care products.

Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Oct. 25 brandSaver FSI event by waiving the pickup fee (up to $2.95) for online shoppers who purchase $20 worth or participating P&G products.