Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Dec. 27 brandSaver FSI event with a feature in its Dec. 30 circular plugging MVP digital coupons for Crest, Pampers, Tide, Downy, Gain and Dreft SKUs, available to loyalty cardholders.
Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Dec. 27 brandSaver FSI with a couple holiday-themed, quarter-page features in respective Dec. 25 chain circulars.
Ahold Delhaize’s Giant/Martin's tied in to Procter & Gamble’s Dec. 27 brandSaver FSI by promising $5 off the purchase of $15 worth of qualifying P&G products in a single transaction.
