Ace Hardware

High-end displays show durability of company's security devices

Ace Hardware Paint Division
Ace Hardware Paint Division
Comments: A black background was used to communicate the strength and durability of the product. The bright graphics and name suggest that the product can be used for multiple applications and clearly communicate the product's benefits.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.

Patent: 5,690,238
Issued: Nov. 25, 1997
Inventor: William R. Schmehr, Wheaton, Ill.
Assignee: Ace Hardware Corp., Oak Brook, Ill.
A display rack and a system for displaying merchandise are provided. The display rack includes a pair of brackets attachable to a vertical surface a remote distance apart. Rigid rods are connected between the rack and extend to the vertical surface. A number of racks of varying dimension may be mounted to the vertical surface to display merchandise in a space-saving manner.

Client: Ace Hardware Corp.
P-O-P company: Fiberoptic Lighting Inc.