Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Michelob Ultra Beer
Distribution: National, to off-premise grocery stores
Production Run Quantity: 2,000
Introduction: 5/15/08
Intended Duration: 3 years
Dimensions (H x W x D): 17" x 35" x 7"
Weight: 8 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: Everbrite LLC, Greenfield, WI
Design of the Times 2008 Contest Declaration