Michelob Craft-a-Case Display Rack
Client: Anheuser-Busch Inc., St. Louis, MO
Product(s) Promoted: Michelob Amber Bock, Pale Ale, Dunkel Weisse, Porter, Honey Lager and Original Lager, plus Shock Top Belgian White and Hop Hound Amber
Distribution: Supermarkets and liquor stores nationwide
Number of Stores: 3,199
Production Run Quantity: 3,199
Introduction: 3/1/09
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 76" x 17" x 15"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)