Winter Holidays

Here are ways for brands to stay relevant before, during and after major occasions.

Spending won’t slow for the holidays, but it will be more scrutinized, according to data from Inmar Intelligence. 

Dive into the data to see how consumer response to major promotional events – from Black Friday to back-to-school shopping to brand-crafted LTOs – varies by market.

Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.

Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting.

Owala promoted its new collection of FreeSip and FreeSip Sway tumblers exclusively at Target through in-store endcaps and an Instagram sweepstakes.

Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set.

We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. 

Here’s a look back at what stood out at retail ahead of and during the 2024 holiday season.