Super Bowl & Football

Product: FLUIDJoint anti-inflammatory medicine
Number of displays: 4,000
P-O-P companies: Solutions By Design ACC, Archbold, Ohio
Distribution: Drugstores
Introduction: February 2004
Comments: This power wing has a patented, built-in pamphlet holder that pops up and cannot fall off.

Product: FLUIDJoint anti-inflammatory medicine
Number of displays: 70
P-O-P companies: Lewisburg Container, Lewisburg, Ohio
Distribution: Club stores
Introduction: February 2004
Comments: This pallet for FLUIDJoint is shoppable from either its 40-inch or 48-inch side, and its trays serve as self-contained shelf units once the pallet sells down.

Retailer: Kroger
Location: Cincinnati

Distribution: C-stores nationally
Launch date: January 2005
Duration: Six to eight weeks
Quantity: 3,975
Producer: Rapid Displays, Chicago
Size: 16 inches long, 11 inches wide, 60 inches high
Materials: Four color process on 80-pound litho-printed paper, mounted onto E-flute corrugated cardboard
Description: The joint display between PepsiCo's Frito-Lay and Anheuser-Busch's Budweiser was created to increase sales during Super Bowl season and was part of A-B's annual Bud Bowl merchandising campaign.

Hershey had the right team for a quick 'Big Game' victory

A case study from the Promotion Marketing Association's 2005 Reggie Awards