Summer Holidays

Weber-Stephen Products is featuring its outdoor grilling equipment in concept shops placed in more than 200 True Value stores.
Producer: Bish Creative Display, Lake Zurich, Ill.

Retail Category: Supermarket: Non-Food Items
Display Type: Freestanding: Temporary
Client: World Kitchen Inc., Elmira, N.Y.
Producer: Packaging Corp. of America, Lancaster, Pa.
Size of Run: 500
Comments: "Grilla Jo" features red flashing eyes behind his sunglasses to help attract attention. Sales from the grilling accessories display have been better than anticipated and retailer interest was higher than expected, according to the contest entry form.

Client: San-J International, Richmond, Va.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This cost-effective corrugated display effortlessly conveyed the purpose of the product by emulating the look of a gas grill.

Retail Category: Supermarket/Grocery - Food
Display Type: Freestanding - Permanent
Client: Delicato Family Vineyards
Producer: Delicato Family Vineyards, Napa, Calif.
Size of Run: 1,000
Comments: This four-case wine rack emulates the classic Weber kettle grill to link Delicato wines with grilling and outdoor entertaining. Side panels are removable so the rack can be used after an on-pack promotion for free Weber gourmet spice rubs expired.

Client: Nabisco Inc.
Producer: ImageWorks Display & Marketing Group Inc.
Comments: The display received excellent retail acceptance nationally as part of the client's Summer Grilling Season program. The flexibility of the display enables retailers to customize the product mix. The combination of products and recipe information offers the consumer a one-stop shopping home meal solution.

Client: Sunbeam Corp.
Producer: Core Merchandising Ltd.
Comments: This permanent merchandising sytem was designed to display a large assortment of products. The center metal grid can hold shelves or slatwall hooks to maximize its versatility to the retailer. Optional side baskets can hold additional products. The unit obtained a two-year commitment at Sears, Montgomery Wards and Sterns.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.