Publix tied in to Procter & Gamble's Aug. 27 brandSaver FSI event with a feature in its Aug. 29 coupon book activating the manufacturer's sponsorship of the National Football League and plugging new Olay body wash and beauty bar soap along with SKUs from Old Spice and Secret.
Procter & Gamble has pledged to donate $1 (up to $45,000) to ShopRite's Partners in Caring hunger-fighting program for every time the retailer's Aug. 14 Twitter update promoting the effort is reposted.
