Aldi tied in to July's designation as "National Ice Cream Month" by partnering with blog "Yoga of Cooking" to spotlight a caramel brownie ice cream recipe.
7-Eleven gave Kellogg Co.'s Pop-Tarts "Frosted Confetti Cupcake" SKU secondary merchandising space last month on custom floorstands that positioned the new toaster pastries as an exclusive.
P&G's Pantene has been running sponsored Instagram updates and stories promoting two new shampoo and conditioner SKUs available exclusively at Sam’s Club.
