Dollar General tied in to Procter & Gamble's Aug. 26 brandSaver drop with a two-page feature in its concurrent circular offering a coupon for $5 off a future receipt with purchase of $15 worth of any P&G brands from April 19 through May 16.
PetSmart’s Chewy tied in to the April 22 designation of Earth Day by staging an Instagram giveaway in partnership with The Sill, an online company that sells and delivers indoor houseplants.