Sampling

Chain Targets Teen Girls with Glam Camp

Client: Bacardi Global Brands, Miami
Introduction: July 2002
Number of displays: 125
Construction: Laminated MDF board in brushed aluminum with satin aluminum trim, black melamine finish, bar sink, two interior shelves, poster holder, casters
Awards: Gold, Design of the Times 2003
P-O-P company: Array, Los Angeles

Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

In-store media networks place ads into stores with full retailer compliance. However, navigating the range of options and the patchwork of coverage remains a challenge.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Ocean Spray Cranberries, Lakeville-Middleboro, Mass.
Size of Run: 10,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Processed Foods
Comments: This floorstand was designed to dispense 1-ounce trial packs of new flavored, dried cranberries in a more cost-effective manner than live product sampling. A tear pad of coupons mounted to the display helped to encourage repeat purchases of the product.