Retailer Campaigns

Retailer: Sears
Product: DieHard Gold Power Sports Battery
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Auto Aftercare
Comments: Packaging incorporates lifestyle imagery to capture excitement of motosports and copy selected to aid associates in making a sale.

Retailer: JCPenney
Product: 10-Piece Ovations Frame and Album Set
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Interior Decorative
Comments: The package was designed to quickly illustrate how the picture frame set can be used to build an attractive display.

Retailer: Target
Product: Choxie Snowflakey Truffles
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Desserts
Price: $5, 5.3 ounces
Comments: Target launched its line of premium chocolates in 2005 with support from television, print and in-store promotions.

Retailer: Rite Aid
Product: Mystique Aloe & Vitamin E Razor
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Toiletries
Comments: Mystique packaging gives consumers a clear view of the product while offering ample room for benefits copy.

Retailer: Wild Oats Markets
Product: Natural Sundried Tomato & Herb Flatbread Crackers
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Gourmet
Price: $2.99, 5.8 ounces
Comments: Packages for Wild Oats natural crackers feature two earth tone colors selected to complement each flavor profile in the line.

Retailer: BJ's Wholesale Club
Product: Ultra Care Laundry Detergent
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Laundry and Cleaning
Price: $6.99
Comments: BJ's detergent packaging features both English and Spanish text and both a spout and spigot to dispense product.

Retailer: Spartan Stores
Product: Chicken Noodle Soup
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Soups
Price: $1.99, 19 ounces
Comments: Spartan offers its 350 independent retailers three tiers of private label products: Spartan Premium, Valu Time and the Full Circle line of natural and organic products.

Retailer: Ahold USA
Product: Mi Casa Peach Nectar
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ethnic
Price: 99 cents, 33.8 ounces
Comments: Ahold's Mi Casa brand, introduced in Stop & Shop stores in 2004, encompasses more than 70 products across multiple categories. Mi Casa Nectar was designed to satisfy the growing consumer base of Caribbean Hispanics. The 1-liter aseptic packages are merchandised on pallets and permanent endcaps in dedicated "Ethnic Centers" of Stop & Shop superstores.

Retailer: Sobeys
Product: Compliments Sensations Swiss Chocolate Praline Collection
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Specialty
Price: $9.99 (Canadian), 250 grams
Comments: This assortment in Sobeys' premium private label line debuted in November 2005.

Retailer: BJ's Wholesale Club
Product: Rozzano Marinara Pasta Sauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pasta Sauces
Price: $5.99, two 32-ounce jars
Comments: This sauce is the best-selling item in the Rozzano line of 57 Italian specialty products.