Retailer Campaigns

Retailer: Ahold USA
Product: Mi Casa Peach Nectar
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Ethnic
Price: 99 cents, 33.8 ounces
Comments: Ahold's Mi Casa brand, introduced in Stop & Shop stores in 2004, encompasses more than 70 products across multiple categories. Mi Casa Nectar was designed to satisfy the growing consumer base of Caribbean Hispanics. The 1-liter aseptic packages are merchandised on pallets and permanent endcaps in dedicated "Ethnic Centers" of Stop & Shop superstores.

Retailer: Sobeys
Product: Compliments Sensations Swiss Chocolate Praline Collection
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Specialty
Price: $9.99 (Canadian), 250 grams
Comments: This assortment in Sobeys' premium private label line debuted in November 2005.

Retailer: BJ's Wholesale Club
Product: Rozzano Marinara Pasta Sauce
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pasta Sauces
Price: $5.99, two 32-ounce jars
Comments: This sauce is the best-selling item in the Rozzano line of 57 Italian specialty products.

Retailer: Save-A-Lot
Product: Petz Supplies
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Pet Care
Comments: Sav-A-Lot designed the Petz logo in-house and selected blue as a color to unite all the products in the line.

Retailer: ShopRite/Wakefern Food Corp.
Product: Organic Mixed Vegetables
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Healthy Eating
Price: $1.99, 16 ounces

Retailer: Target
Product: Calcium Chews
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, OTC & Health Care
Price: $4.74
Comments: A resealable tub with clear Target branding makes it easy to store and transport the chews.

Retailer: Price Chopper
Product: Cinnamon Sugar Squares
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Breakfast Foods
Price: $2.19, 14-ounce box
Comments: Cinnamon Sugar Squares occupy the middle tier of Price Chopper's three-tiered store brand structure. The cereals were promoted with pallet displays and 10-for-$10 price deals.

Retailer: Target
Product: Garden Place Pop-Up Container
Award: 2006 PLMA Salute to Excellence, Home & Health Awards, Lawn and Garden
Price: $9.99
Comments: Target's Garden Place line features multiple items that collapse to reduce clutter and space requirements in storage areas.

Retailer: Sav-A-Lot
Product: Dianora's
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Pizza
Price: $2.99, 31 ounces
Comments: Sav-A-Lot's pizza retails for considerably less than national brands costing up to $5.79.

Retailer: Sobeys
Product: Compliments Sensations Kalamata Olive Vinaigrette
Award: 2006 PLMA Salute to Excellence, Food & Drink Awards, Dressings
Price: 3.99 (Canadian), 250 milliliters
Comments: Recipe ideas for the the new dressing were featured in Sobeys' Inspired by Compliments magazine.