Ahold Delhaize’s Food Lion and Bush’s Best beans tied in to National Bean Day on Jan. 6 with a full-page feature in the chain’s Jan. 1 digital circular.
Ahold Delhaize’s Giant/Martin's tied in to Procter & Gamble’s Dec. 27 brandSaver FSI by promising $5 off the purchase of $15 worth of qualifying P&G products in a single transaction.