Premiums/ Incentives

Walmart promoted the loyalty program it launched this fall with an incentive for Chase cardholders, who got $10 back when signing up.

Ahold Delhaize’s Giant Co. just wrapped a “Family Movie Marathon” bulk-purchase incentive leveraging a Fandango reward and uniting manufacturers.

Target is incentivizing purchases of personal care products from Procter & Gamble's Native by dangling a free travel bag with purchase of three of the brand's limited-edition holiday body wash or deodorant SKUs.

CVS Pharmacy is dangling a store gift card to consumers who redirect three or more packages to one of the thousands of UPS Access Points located within CVS stores.