Claritin Floorstand
Client: Schering-Plough Healthcare, Berkley Heights, N.J.
Size of Run: 80,000
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Health Care: Pharmaceuticals
Comments: The Claritin floorstand/power wing gravity feeds product through SBS chutes to make it easy for the consumer to shop. A brochure holder with full-color brochures was added to the display to educate consumers about the product.