RB's Lysol leveraged General Mills' evergreen Box Tops for Education platform and the newly launched Box Tops Bonus mobile application for a national promotion promoted on a variety of signage across retailers this back-to-school season.
Taco Bell has partnered with Lyft to unveil and test “Taco Mode,” a Lyft in-app feature that brings riders to a Taco Bell for their late-night cravings.
Marketers using Acxiom’s InfoBase consumer database and its Abilitec identity resolution products in the United States can now use the tools to target and engage 78 million unique individuals in Mexico, according to the Conway, Arkansas-based company.
