Coors Light Promotion 'Snaps' Consumers to Attention Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes Target Hosts a 'Valenbowl' Meijer Makes a Super Bowl Plan 2010 U.S. Digital Year in Review Kroger Hosts a 'Greats' Game Day Sam's Club Becomes 'Game Day Central' Toys "R" Us Hosts a High-Tech Holiday OfficeMax Mobilizes the Holidays Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy Social Marketing Digital shopper marketing, or the 'Zero Moment of Truth' in Google's parlance, carries the social experience beyond brick-and-mortar stores into the virtual world. Dreaming of a Digital Shopper Marketing Christmas Marie Callender's Hoping to 'Whrrl' Across Social Media First Previous 203 204 205 206 207 Next Last
