Mobile Marketing

Coca-Cola Co. recently wrapped an exclusive "Share a Coke with Everyone" sweepstakes running at Publix as part of the manufacturer's annual "Share a Coke" campaign.

Petco tied in to the designation of June 21 as "National Selfie Day" by running a sweepstakes awarding a $100 store gift card.

Just a little over a year old, location-based app SkoutDeals, Austin, TX, is helping retailers drive shoppers to its physical stores to buy items and save at a minimum 25% off on a product, per the rules of the app.

Swedish company Adverty has launched a programmatic AR and VR platform that puts native ad experiences into VR and AR apps.