As previously reported, Walmart and its Store No 8 subsidiary tested a service in New York where shoppers could receive personalized products to buy via text message.
Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes.
Albertsons Cos.' chains including Jewel-Osco, Safeway, Shaw’s and Albertsons staged a “soak up the savings” promotion with Procter & Gamble that dangled $5 off the one-time purchase of $25 worth of participating products.
