Mobile Marketing

Frederick, MD

Chicago

Using their iPhone or the company’s website, shoppers can scan HarvestMark’s codes to track where that package of produce was grown.

As part of its international "Be Stupid" campaign, edgy apparel brand Diesel integrated mobile marketing, digital signage and Facebook into a two-week guerilla marketing effort in Copenhagen and Aarhus, Denmark, earlier this year.

Brands and retailers are starting to experiment with this 3-D technology, which has implications for in-store and mobile marketing.

A new study from Forrester Research, Shop.org and the National Retail Federation (NRF) found that 62% of retailers surveyed either have not begun planning a mobile marketing strategy or are still in early stages of development.

QR codes have become so ubiquitous that someone in Times Square (above, left) recently super-sized one. If you're looking for a QR Code Reader, I'd recommend using the one built into Best Buy's new smartphone app (above, right).

Picture this: While waiting in line at a fast food restaurant, a customer notices a sign advertising a "healthy" new chicken sandwich. Skeptical about the claim, he holds up his cell phone to the black-and-white, matrix-style bar code printed on the corner of the sign and snaps a picture.

Vestcom is running trials that will place QR codes on-shelf next to price stickers so that shoppers may download more information. The trials are running in supermarkets this summer.

Scanbuy has done various magazine QR code campaigns, including a men's fashion spread in Esquire (top) and a print ad for the Volkswagen 2010 GTI (bottom).

St. Louis -- The weather has a way of influencing what people do, including what they buy.