Ahold Delhaize’s Food Lion tied in to Procter & Gamble’s Aug. 30 brandsaver event with a feature in its Sept. 2 circular plugging MVP digital coupons for Pampers, Bounce, Tide, Prilosec and Downy SKUs available to loyalty cardholders.
Meijer tied in to Procter & Gamble’s Aug. 30 brandSaver FSI event with a back-to-school-themed, full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.