Games/ Contests/ Sweepstakes

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: Clairol Inc., Stamford, Conn.
Products Promoted: Hair coloring
Comments: This oversized standee (25 inches wide by 70 inches tall) was designed for placement in movie theater lobbies away from the competitive clutter of the retail environment. The hair coloring line was promoted in conjunction with a national sweepstakes to win a trip to the premier of "Legally Blonde."
Introduction: April 2001
Size of Run: 225
Construction/Materials: Large-format, four-color litho mounted on E-flute corrugated, hand-glued supports

Best Buy Co., Minneapolis, boosted video sales with a shipper display placed in 400 of its stores. "Tony Hawk's Trick Tips," a video and DVD about skateboarding from renowned skateboard champion Tony Hawk, was featured in a shipper holding 36 VHS tapes and 12 DVDs. "Our objective was to have a high-impact presentation of the product in order to promote a sweepstakes for Tony Hawk We are enjoying excellent results with the display in that our sales have exceeded our expectations by over 25%," says Cindy Springer, marketing manager for Red Line Entertainment, a division of Best Buy.

Product: ICEE frozen drinks
P-O-P company: Levine Advertising, Prairie Village, Kan.
Distribution: Convenience stores, mass merchants and other ICEE retailers nationwide
Introduction: March 2001
Duration: Temporary
Construction: Cardstock, litho printing
Display set-up: Retail staff
Edgy graphics and fun imagery on this easel call attention to ICEE's "Scooter a Day Giveaway" promotion.