Ethnic Marketing

Cosmetic company: Pavion Limited (Black Radiance Cosmetics division)
Products: Black Radiance Smoke and Ice collection of lipstick, nail polish, mascara and eyeliners
Introduction: June 1997
P-O-P company: Bannon Group Ltd., Linden, N.J.
Distribution: Mass merchants, supermarkets, drugstores, beauty supply storesConstruction/Materials: White vacuum-formed, high-impact styrene tray with riser card

Cosmetic company: Mana Products Inc.
Products: Black Opal cosmetics and skincare products
Introduction: October 1996
P-O-P company: Dauman Displays Inc., New York
Distribution: Sears department stores
Construction/Materials: Unit consists of three sections -- skincare glorifier modules, makeup modules and a six-tier lipstick tower module with tester caddy. Made of hand-fabricated acrylic, silkscreening, a vacuum-formed tower and injection-molded boxes.

Product: Black Radiance lip and nail colors
Number of displays: 15,000 (5,000 each of three)
P-O-P company: Bannon Group Inc., New York
Distribution: Mass merchants and drugstores
Introduction: September 1996
Duration: Promotional
Construction: Vacuum-formed, high-impact styrene; four-color riser
Three new countertop displays for Black Radiance Attitude and Black Radiance Shimmer lip and nail colors create a secondary location to reinforce rack positioning of Black Radiance products already in-line in cosmetics departments.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.