Curad Shrek Bandages Power Wing
Client: Beiersdorf Inc., Wilton, CT
Production Date: March 15, 2004
Size of Run: 1,500
Duration: Temporary
Producer: Menasha Display Group, Philadelphia
Comments: Shrek was everywhere in 2004. Here, the ogre and his donkey sidekick promoted small bandages in mass drug chains. Because the product was so light, a lot of it could be packed into the unit. The header was mounted where an optional fourth shelf could be placed, which minimized assembly at retail.
