Brand: Nikos
Key Insights: Consumers are most attuned to healthy eating early in the year. There is a lot of competition in the feta category, and P-O-P signage helps cut through the clutter.
Activation: Launch a health-themed promotion in partnership with a popular TV show. Blanket the deli aisle in-store with promotional signage, dangling coupons and directing consumers to digital elements, including online recipes and a sweepstakes.
