Keebler, Nabisco Cone Displays
"Here's a case where two competitive brands both developed nice displays, and the retailers used them to create an in-store center located adjacent to the ice-cream section for maximum cross-merchandising impact.
Both units were tiered to display the array of their ice-cream cone offerings. Both would work just fine alone, but I think together they work to establish a "shop-within-a-shop" area that benefits both brands and the retailer.
