Cross-Merchandising

Client: Kellogg's, Battle Creek, MI
Product(s) Promoted: Kellogg's Snack Foods
Distribution: Supermarkets
Number of Stores: 1,920
Production Run Quantity: 1,920
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 74" x 40" x 82"
Weight: 65 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Corp., San Diego, CA
Product(s) Promoted: CyberShot Cameras and HandyCam
Distribution: CompUSA, Sam's Club, Circuit City, Sears, Best Buy
Number of Stores: 2,136
Production Run Quantity: 623,000 DVDs
Introduction: April 2007
Intended Duration: 5 weeks
Dimensions (H x W x D): 72" x 72" x 72"
Weight: 75 lbs.
Budget Category (U.S.): $101 - $150

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Chips Deluxe, Fudge Shoppe and other Keebler Cookies
Distribution: Supermarkets Nationwide
Number of Stores: 5,500
Production Run Quantity: 6,000
Introduction: September 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: McNeil Specialty Pharmaceuticals Inc., Fort Washington, PA
Product(s) Promoted: Cold & Flu, Pain Relief, Stomach Care
Distribution: Drugstores
Number of Stores: 800
Production Run Quantity: 800
Introduction: October 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 60" x 24" x 20"
Weight: 100 lbs.
Budget Category (U.S.): $351 - $400

Client: Keebler Co., Battle Creek, MI
Product(s) Promoted: Keebler Crackers (Club, Toasteds, Town House, Wheatables)
Distribution: Supermarkets Nationwide
Number of Stores: 10,000
Production Run Quantity: 10,500
Introduction: November 2006
Intended Duration: 1 month
Dimensions (H x W x D): 71" x 86" x 30"
Weight: 40 lbs.
Budget Category (U.S.): $51 - $100

Client: Enzymatic Therapy, Green Bay, WI
Product(s) Promoted: Specialty Nutrition Products
Distribution: Health Food Stores, Supermarkets, Drugstores, Mass Merchants
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 65 lbs.
Budget Category (U.S.): $51 - $100

Retailer: Jewel-Osco
Location: Chicago