Cross-Merchandising

Retailer: Rite Aid
Location: Mount Vernon, OH

Retailer: Walgreens
Location: Little Rock, AR

'Eat Pray Love' is a match for store's international appeal

Client: Kraft Foods, Northbrook, IL
Product(s) Promoted: Honey Maid Graham Crackers, Jet Puff Marshmallows, Hershey Chocolate Bars
Distribution: Supermarket chains
Number of Stores: 100
Production Run Quantity: 11,500
Introduction: 5/1/10
Intended Duration: 2 weeks
Dimensions (H x W x D): 61" x 48" x 24"
Weight: 426 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Cincinnati, OH

---

Design of the Times 2010 Contest Declaration

Brands: "Eat Pray Love" and Cost Plus World Market merchandise
Insight: The movie's international setting complements the retailer's eclectic product offerings.
Solution: Create dedicated "Eat Pray Love" shops that take inspiration from the film's three major locations -- Italy, India and Indonesia.
Description: Shop-in-shops featured banners and a mix of Cost Plus World Market merchandise and "Eat Pray Love"-licensed products, like this replica of a day bed seen in the movie.

Retailer: Safeway
Location: Tucson, AZ

Retailer: Safeway
Location: Tucson, AZ