Co-Marketing

OTC and household brands from several manufacturers united for cough and cold season on a “Be Sick Day Ready” aisle violator spotted in Walmart’s pharmacy department.

From Chain Store Age, Feb. 22:

7-Eleven is giving Kellogg Co.'s new Rice Krispies Treats "Snap Crackle Poppers" secondary merchandising space on custom floorstands that tout the "vanilla creme" flavor as an exclusive.

Walmart is tying in to tax season by uniting products from multiple brands on a bright green “one-stop tax prep shop” pallet display.