Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.
Ahold Delhaize’s Giant/Martin’s, Giant-Landover and Stop & Shop banners tied in to Procter & Gamble’s Aug. 25 brandSaver FSI event with multiple features in their Aug. 23 circulars.