Meijer tied in to Procter & Gamble’s Aug. 30 brandSaver FSI event with a back-to-school-themed, full-page feature in its concurrent circular offering $5 off a future receipt with purchase of $25 worth of household products or $20 worth of health and beauty care products.
Meijer teamed with Kimberly-Clark to donate two period SKUs (up to 350,000) to nonprofit Alliance for Period Supplies for every pack of U by Kotex tampons or sanitary pads purchased at the mass merchant from Aug. 16 through Sept. 12.
Target promised shoppers a $15 store gift card with the purchase of $50 worth of household essentials from brands including SC Johnson's Scrubbing Bubbles, Kimberly-Clark's Kleenex, and Procter & Gamble's Tide, Swiffer and Cascade.
