Southeastern Grocers' Bi-Lo and Winn-Dixie chains informally tied in to the excitement surrounding the 2018 FIFA World Cup by awarding shoppers who purchased four SKUs of select Kellogg Co. brands a free soccer ball.
Albertsons Cos.' chains including Jewel-Osco, Safeway, Shaw’s and Albertsons staged a “soak up the savings” promotion with Procter & Gamble that dangled $5 off the one-time purchase of $25 worth of participating products.