Kellogg Co. is once again partnering with Walmart to donate a book to a school of the shopper's choice with purchase of participating Kellogg's products through the CPG company's long-running partnership with Scholastic.
With live events and a heavy social presence, Kellogg Co. helped raise awareness for childhood hunger with its “Buckets for Breakfast” program this spring.
Ahold Delhaize's Food Lion this spring united 13 manufacturers for a bulk-purchase incentive and cause campaign activating its "Food Lion Feeds" platform.