News Briefs

Bold Strategies, a commerce growth services agency, has made its chief revenue officer its next CEO. 

Darcy Ramler was appointed to the company's top role, succeeding founder Allan Peretz. He will transition to executive chairman and work closely with company leaders on strategic priorities.

Ramler, known for her transformative leadership in major apparel companies and significant contributions to growth at Walmart, Target and other major retailers, brings extensive expertise in commerce strategy to her new role. Her unique perspective and track record in business expansion will help propel further growth for Bold.

"I'm excited to step into the CEO role at Bold," Ramler said in a news release. "Our talented team will continue to harness and help redefine the ever-evolving landscape of digitally influenced commerce as we build a future that's as Bold as our name."

Ramler has been a pivotal figure in Bold's journey, Peretz said in the release. 

"Her exceptional strategic insight and dedication over the past three years have been fundamental to our growth," he said. "I am excited to witness her guide Bold and our clients into an innovative and successful future."

Ramler said she will carry with her the invaluable lessons learned under Peretz’s mentorship.

"His visionary leadership and innovative mindset have been instrumental in shaping both our company's path and my personal growth," Ramler said in the release.

Bold was listed on the Inc. 5000 list of America’s fastest-growing private companies for two consecutive years. In 2022, the organization secured a $2.3 million investment. Its clients include startups like Lemi Shine and Kudo and established brands such as Bayer and GoGo squeeZ.

Peretz founded the company in 2016.

Van Marcke Trade Supply's Ace Hardware will celebrate the grand reopening of its flagship store in Las Vegas with a special event taking place Jan. 12-14. The weekend event will engage the local Las Vegas community with activities, including:

• Grilling demos with tasting samples: Hosted by vendors such as Big Green Egg, expert chefs will showcase the latest in outdoor cooking technology and offer samples.
• Grand-opening deals: Deals span a range of products, including home improvement essentials and tools. 
• Power tool demonstrations: Shoppers can explore the latest innovations from Stihl and other brands as they conduct live demos and provide insights into their products.
• Vendor showcase: Shoppers can interact with representatives from various brands, such as Benjamin Moore, Big Green Egg and Stihl, who will be on-site hosting demos and providing product information.
• Giveaways: Shoppers will have the opportunity to win prizes, including a Weber Spirit II E-210 Grill, Milwaukee M18 Fuel Cordless 2 Tool Combo Kit and a EGO Power Plus Battery String Trimmer.

"We have been hard at work and are thrilled to welcome the community back to our newly renovated store. The grand reopening is a celebration of our commitment to providing quality products and exceptional customer service. We invite everyone to join us for a weekend of fun, learning, and fantastic deals," Melissa Dominguez, store manager at Van Marcke's Ace Hardware, said in a media release.

Men’s grooming brand Manscaped has launched in Tesco stores across the U.K. after a successful debut at Tesco in Ireland. 

As Manscaped’s second retail partner in the U.K. — joining pharmacy and health and beauty retailer Boots — Tesco will stock an assortment of the brand’s grooming tools and formulations in 337 locations across the U.K. and online at Tesco.com.

“Tesco Ireland was our first European brick-and-mortar retailer, and our debut was met with great success,” Catherine Cronin, vice president, retail, said in a media release. “We are thrilled to build on this and bring our best-in-class products to hundreds of locations in the United Kingdom. Tesco is a market leader for good reason; it is a reputable and well-trusted name that has served the U.K. for over 100 years.”

The selection of Manscaped’s core collection now available in-store and online at Tesco U.K. includes:

• The Lawn Mower 4.0 – A fourth-generation groin and body hair trimmer featuring SkinSafe technology, an LED spotlight, wireless charging, waterproof design and a travel lock.
• The Essentials Kit 3.0 – A kit including The Lawn Mower 3.0 trimmer and Crop Preserver anti-chafing ball deodorant.
• Crop Preserver ball deodorant – An anti-chafing lotion with aloe vera.
• Crop Cleanser groin wash – A gentle wash featuring a prebiotic-infused formula with vitamin E, aloe and menthol.

San Diego-based Manscaped was founded in 2016 and has since rolled out globally in 39 countries via DTC and on Amazon in more than 100 countries. In the U.S., the brand’s retail partners include Target, Best Buy, Macy’s, Walgreens and Men’s Wearhouse.

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) programmatic advertising platform with Zitcha’s retail media platform. 

The collaboration was forged to help retailers “maximize and monetize” in-store digital display networks and enable advertising partners to view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels, according to a media release.

The companies say the combination of technologies enable a retailer and its advertising partners to develop more holistic on- and off-site marketing strategies and leverage the retailer’s first-party data for more effective customer targeting and attribution reporting. 

The integration arrives as 80% of shopping still happens in-store, according to research from the National Retail Federation (NRF). And, U.S. retail media spending is on the rise — with projections for it to increase from $31 billion in 2021 to $61 billion by 2024, according to eMarketer.

[Read: Marketers More Enthusiastic About Retail Media, Report Finds]

“The potential of in-store retail media is huge and yet still relatively underutilized by retailers and brand advertisers,” Troy Townsend, CEO, Zitcha, said in the release. “We think the ability to run in-store screens and report on transactions, similar to other marketing channels, is going to be a game changer for brands looking at how they spend their OOH budgets.”

“Out-of-home and retail media are colliding, and we’re thrilled to be working with Zitcha to break down barriers to a more holistic retail media advertising experience,” added Adam Green, Broadsign senior vice president of strategy. “Our joint efforts will help retailers and advertisers reap the benefits of omnichannel advertising across retail media network inventory, including in-store displays. The new integration will allow them to reach audiences on the path to and now also at the point of purchase, while simultaneously providing a simpler way for retailers to monetize their in-store display networks.”

Broadsign works with retail giants globally — including Auchan, Ahold Delhaize, Coles and Woolworths — to scale, manage and sell digital and static OOH inventory through automated software, intelligent campaign tools, network operations and programmatic advertising.

Zitcha brings together a retailer’s onsite, offsite and in-store media assets to create a scalable omnichannel retail media platform for brands. The platform combines data-driven campaigns with reporting and walled gardens.

PetSmart is luring shoppers to stores by offering pet parents a festive photo opportunity for their dog or cat with Santa Claus this holiday season as well as extra incentives for participating loyalty members.

The “Paws & Claus” photo event will take place Dec. 16-17 at all stores in the U.S., Canada and Puerto Rico. According to a dedicated web page promoting the event, reservations are recommended and will take priority, though walk-ins will be accepted, time-permitting. Appointments are open now for all locations via the retailer’s website. 

Photos can be taken on personal devices as well as using the on-site store device, which will deliver the image via the email provided. 

PetSmart Treats Rewards members (excluding walk-ins) can earn three times the points for purchases made on the day of their appointment by using their Treats Rewards email to check in to the event. 

Rewards members who make a photo appointment will also receive a special code for one free 19-page (8.5 inches × 8.5 inches) hardcover photo book from Mixbook (valued at $37.99 in the U.S. and $46.99 in Canada). The offer expires Dec. 31. 

In addition, PetSmart is also offering participants $10 off one in-store purchase of $20 or more Dec. 16-17 if they use Afterpay. To redeem, shoppers will have to activate the offer in their Afterpay Wallet using promo code “PETSMARTSANTA10” before making their in-store purchase. 

Boston-based Breaktime Media has brought on three new team members with deep experience in the industry.

Brad Godwin joins the company as SVP of sales, partnerships and client evangelist. He is focused on helping brands and their agency partners win at retail.

Godwin has more than a decade of agency experience. He recently completed a six-year tenure at Shopkick, where he last served as SVP, head of CPG/retail partnerships.

Adam Gottsch has also headed from Shopkick to Breaktime to become its newest sales director. His previous role was VP, brand and retail partnerships. Before that, Gottsch held senior positions at eBay Ads and Triad Retail Media.

Rounding out the hires is Carly Michaels, who is now Breaktime’s senior project management lead. She worked at Quotient Technology for seven years in various roles, including project management office manager, senior media project manager and senior media sales planner.

Breaktime continues to add experience to its teams following the hiring of Jake Morrisroe this summer as director of promotions.