Beer

'Most Interesting Man' campaign shows staying power, connects digital with in-store

Brand: Dos Equis
Key Insight: The brand's consumers are aspirational in nature and want to live a more interesting life.
Activation: Use digital activations -- including promotional websites, Facebook and YouTube -- to complement TV/radio/print advertising by providing stories, experiences and inspirational fodder to the target audience. Activate in-store with dedicated P-O-P that utilizes SnapTags to connect shoppers with digital elements.

Brand: Dos Equis
Key Insight: The brand's consumers are aspirational in nature and want to live a more interesting life.
Activation: Use digital activations -- including promotional websites, Facebook and YouTube -- to complement TV/radio/print advertising by providing stories, experiences and inspirational fodder to the target audience. Activate in-store with dedicated P-O-P that utilizes SnapTags to connect shoppers with digital elements.