Meyers, a printing company that designs and manufactures packaging, labels and retail displays, has created an enhanced RFID label offering that enables CPG brands to embed the technology within primary product labels.
The RFID (which stands for radio frequency identification) label contains a tiny computer chip and a small antenna and uses radio waves to communicate information to other devices.
The labels are often used in retail stores to keep track of inventory and provide information including price, product name and the location of the item. Unlike traditional labels. which can convey only the information printed on them, RFID labels can transmit data wirelessly through radio waves and store and transmit dynamic information that can be updated in real-time, according to an August blog post from Meyers, announcing the new offering.
This new RFID offering aims to eliminate the challenges CPG brands face with RFID labels in relation to branding and shelf appeal, according to the blog.
One important component of this offering is an advanced RFID label press that embeds labels within existing primary pressure sensitive labels. Meyers has been producing labels and cards with RFID technology for nearly 20 years, including embedded RFID options that fully comply with Walmart’s requirements.
“Throughout my time at Meyers, we’ve acquired numerous specialty presses,” Dave McConnon, chief operating officer at Meyers, said in the blog. “However, this one stands out in the industry because the technology is custom fitted to what we want to do for CPG brands as they integrate RFID into their prime labels and other types of packaging. It will allow our team to forge new pathways to achieve these goals much more quickly and reliably than before.”
The company’s new RFID label technology also aims to eliminate brands’ need to purchase separate Ultra High Frequency RFID labels and improve inventory accuracy.
While Walmart requires its vendors to use RFID labeling for home goods, sporting goods, electronics, and toys, Meyers says the health and beauty industry’s use of RFID labeling is poised to grow in the future.
“This technology represents a significant leap forward in terms of quality control and process engineering,” Matt Evers, senior vice president of business development and quality at Meyers, said in the blog. “In terms of price and timeline, it will streamline the process of delivering exactly what our customers desire.”