Toy, Hobby, & Games

Client: FAO Schwarz, New York City, NY
Product(s) Promoted: Customized Barbie Doll Experience, Toys, Jewelry, Handbags, Apparel
Distribution: FAO Schwarz New York City Flagship Store
Number of Stores: Only at FAO Schwarz in New York, NY - one location
Production Run Quantity: one
Introduction: 6/29/07
Intended Duration: 3 years
Dimensions (H x W x D): 0" x 0" x 0"
Weight: 0 lbs.
Budget Category (U.S.): More than $1,001 (display only)

Retailer: Meijer
Location: Plainfield, IL

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: NetJet Gaming System
Distribution: Nationally and Internationally (Target, Walmart, Kmart, Toys "R" Us, Best Buy)
Number of Stores: 7,194
Production Run Quantity: 7,194
Introduction: 8/23/08
Intended Duration: 6 months
Dimensions (H x W x D): 21" x 21" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $451 - $500 (display only)
Producer: United Displaycraft, Des Plaines, IL

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Client: Microsoft
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producers: LAgraphico, Midnight Oil Creative
Unit Cost: Under $100
Production Date: 4/1/2007
Number of Displays: 4,532
Objectives: To gain consumer recognition for Forza Motorsport 2 as the premier next generation racing title. The overall design should further drive the Xbox 360 brand and help generate additional presales for the title's upcoming launch.

Client: Nintendo of America
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Kell Specialty Products
Unit Cost: Under $50
Production Date: 7/10/2007
Number of Displays: 5,616
Objectives: Inform the consumer that the Metroid Prime 3 Corruption game can be played on the Wii hardware platform. This was accomplished by showcasing the Metroid on the lug-on and prominently displaying the Wii symbol on the base.