Toy, Hobby, & Games

Retailer: Wal-Mart

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Mario Party 8 for the Nintendo Wii
Distribution: GameStop, Game Crazy, Fry's, Nintendo World Store
Number of Stores: 4,500
Production Run Quantity: 1,000 for the mini; 3,500 for the full-size deluxe
Introduction: May 2007
Intended Duration: Three months
Dimensions (H x W x D): 58" x 33" x 17"
Weight: 3 lbs.
Budget Category (U.S.): $26 - $50

Client: Nintendo of America Inc., Redmond, WA
Product(s) Promoted: Pokemon Pre-Sell Games
Distribution: Target
Number of Stores: 1,500
Production Run Quantity: 1,750
Introduction: April 2007
Intended Duration: Three months
Dimensions (H x W x D): 10" x 48" x 2"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: Spider-Man 3 and Transformers products
Distribution: Wal-Mart
Number of Stores: 1,580
Production Run Quantity: 1,585
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 54" x 48" x 40"
Weight: 245 lbs.
Budget Category (U.S.): $851 - $900

Client: K'nex, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 600
Production Run Quantity: 575
Introduction: October 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 36" x 294" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Microsoft Corp., Redmond, WA
Product(s) Promoted: PC Games for Windows platform
Distribution: EB Games and GameStop
Number of Stores: 782
Production Run Quantity: 782
Introduction: December 2006
Intended Duration: 2 years
Dimensions (H x W x D): 76" x 29" x 27"
Weight: 250 lbs.
Budget Category (U.S.): Greater than $1,001