Toy, Hobby, & Games

Client Company: Hasbro Inc.
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 5 months
Producer: United Displaycraft
Unit Cost: Under $400
Production Date: 4/1/2010
Production Run Quantity: 1,050
Objectives: Allow consumers to interact with GoGo and see her movements and actions. Create a consumer-stopping home to showcase GoGo. Describe GoGo's features. Portray GoGo's fun personality with the on-shelf merchandiser.

Client Company: Hasbro Inc.
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 12 months
Producer: United Displaycraft
Unit Cost: Under $400
Production Date: 4/1/2010
Production Run Quantity: 1,050

Client Company: Nintendo of America
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Rapid Displays
Unit Cost Under: $100
Production Date: 7/26/2010
Production Run: 6,010

Client Company: Lego System Inc.
Production Quantity: 630
Producer: Frank Mayer & Associates Inc.
Unit Cost: Under $750
Country of Production: USA
Country of Placement: USA

Client Company: Microsoft/Xbox
Length of use: 2 months
Unit Cost: $26.83
Production Run Quantity: 8,124
Production Date: October 1, 2010
Producer: LAgraphico
Objectives: During the initial teaser campaign, create awareness and excitement about Kinect as a revolutionary new gaming technology. Entice the consumer about the controller-free aspect of Kinect by showing them in the mirror that "You are the controller."