Seasonal Merchandise

Client: Ferrero USA Inc., Somerset, NJ
Product(s) Promoted: Nutella Spread, 13 oz. and 26.5 oz.
Distribution: Supermarkets
Number of Stores: 300
Production Run Quantity: 300
Introduction: 3/15/10
Intended Duration: 6 months
Dimensions (H x W x D): 55" x 18" x 19"
Weight: 24 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Henschel-Steinau Inc., Allendale, NJ

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Design of the Times 2010 Contest Declaration

Client: 3M, St. Paul, MN
Product(s) Promoted: An assortment of Scotch Brand tapes and accessories
Distribution: Office Depot Stores
Number of Stores: 1,130
Production Run Quantity: 1,130
Introduction: 11/1/09
Intended Duration: Temporary, Holiday, 3-6 weeks
Dimensions (H x W x D): 48" x 40" x 48"
Weight: 500 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Great Northern Corp., Chippewa Falls, WI

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Design of the Times 2010 Contest Declaration

Client: The Scotts Company, Marysville, OH
Product(s) Promoted: Scotts Lawn & Garden Products
Distribution: Home Centers & Hardware Stores
Number of Stores: 1,000
Production Run Quantity: 2,000
Introduction: 1/15/10
Intended Duration: 1 year
Dimensions (H x W x D): 68" x 88" x 19"
Weight: 300 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: NYSCO Products, Bronx, NY

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Design of the Times 2010 Contest Declaration

Client: Access Marketing, Birmingham, AL
Product(s) Promoted: Converse Chuck It Footwear
Distribution: Sporting Goods and Footwear Retailers (National)
Number of Stores: 110
Production Run Quantity: 135
Introduction: 4/1/10
Intended Duration: 3-4 months
Dimensions (H x W x D): 67" x 23" x 23"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2010 Contest Declaration

Client: Energizer Personal Care, Shelton, CT
Product(s) Promoted: Banana Boat Sport Performance & Ultra Defense SPF85 UltraMist and SPF100 Lotion suncare products
Distribution: Walgreens
Number of Stores: 4,522
Production Run Quantity: 4,522
Introduction: 2/1/10
Intended Duration: 8 weeks
Dimensions (H x W x D): 35" x 30" x 10"
Weight: 60 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: International Paper, Charlotte, NC

"It's always interesting to see how competitive brands go to market and to observe their differences or -- as shown in these photos -- similarities. Both Tylenol and NyQuil were using PDQs to present their products to consumers in anticipation of the cold and flu season. While both apparently hired former Boy Scouts to develop their copy lines, they each did a nice job of getting multiple products in front of shoppers at a critical point in time. They both had a good number of each item available for anyone suffering from these seasonal ailments and kept copy to a minimum."

Brand: Dove Chocolate and Gallo wines
Insight: Dove's predominantly female consumer base aligns with E&J Gallo's consumer profile.
Solution: Upgrade a 2009 display that pairs wine and chocolate, be able to move it around the store, and run other co-branded promotions.
Description: The updated Dove Chocolate and wine rack can be placed in various departments based on past sales numbers and seasonality.