Pet Promise Shelf Dispensers
Client: Natural Pet Nutrition, a subsidiary of Nestle Purina PetCare, Westminster, CO
Distribution: Natural foods stores, including Wild Oats Markets
Introduction: September 2004
Size of run: 75 on initial run, up to 500 by the end of 2005
Producer: Display Boys, Irvine, CA
Comments: Natural Pet Nutrition has launched a comprehensive category-management setting for health foods stores, where it says the category is underrepresented. The company has ambitious placement goals for 2005.
