Pet Supplies

Product: Zuke's all-natural dog and cat treats
Number of displays: 250 initially; reordered 500
P-O-P company: Icon Design and Display, Santa Rosa, CA
Distribution: Nationwide to specialty pet stores, outdoor stores, natural products stores, select Whole Foods locations
Introduction: April 2006
Duration: Permanent
Construction: Pine and Baltic birch
Set-up: Retail staff

"Pets are an American passion -- just walk the supermarket pet food aisle for 80-plus feet. Now, families who want the benefits of natural, organic products for their dog or cat can turn to Castor & Pollux.
    A fiberboard-and-metal endcap neatly displays an impressive array of cat and dog food products along with organic treats, toys and assorted pet pleasers. The product names are also clever ... 'Good Buddy,' 'Wet Nose,' 'Red Rover' and 'Curious Cat,' just to name a few.