Sheba Power Wing
Client: Mars Petcare US
Production Date: 11/28/2007
Number of Displays: 1,500
Intended Length of Use: 12 months
Unit Cost: Under $100
Producer: Multi Dimensional Resources
Objectives: To provide the client with an upscale merchandiser reflecting the super-premium image of Sheba Cat Food. This unit had to attract consumers, highlight the brand and provide the shoppers a fast and easy way to find and select 8 different flavors.
