Going into home improvement and office supply stores meant creating one display for this series of guides and atlases. Horizontal and vertical books had to be merchandised in the same unit, which had to serve both types of stores.
- Versatile tray. Fits both book sizes on various sides of the unit.
- Small footprint. Works in both types of stores, cutting costs by creating one display with multiple uses.
- Graphic panels created space for product information.
Design Data
